Graphic design is all about getting noticed while telling a brand’s unique story, and I have an instinctive ability to quickly understand a client’s priorities and translate them into powerfully effective and marketable designs. I have worked with an extensive array of creative agencies and international brand name clients, both in Sydney and London, to ensure their products and services stand out from the crowd. Let me do the same for you!
I have over 25 years of graphic design experience…
2010 – Current
Senior Designer • Design Director • Brand Consultant • Workshop Presenter • Sydney
Designing and consulting for various retail clients and advertising agencies, specialising in print, point of sale and promotions, translating the creative integrity of clients into effective branding. Also directing and managing a branding agency in Sydney.
2007 – 2009
Design Consultant • Doubleday • Sydney
Consulting on direct mail designs to again increase response rates.
2006
Senior Designer • Rosie Lee • London
Designing for Nike, creating promotional material for instore launches, transforming campaign ideas into various print collateral and point of sale for retailers such as Nike Town, Debenhams, JD Sports, and JJB Sports.
2005
Senior Designer • Merchant Marketing • London
Designed tactical branding solutions for BMI Healthcare and the NHS, delivering pitch work to gain the company new business.
2003 – 2004
Design Director • Doubleday • Sydney
Promoted to Design Director after my design concepts dramatically increased customer response rates.
2002
Studio Manager • W5 Group • Sydney
As both Studio Manager and Senior Designer, I managed design staff while creating various print material and point of sale for large scale exhibitions for clients such as Coca-Cola, Ricoh, Lexmark, Intercad, Acer, Westfield and Shopfast.com.au.
2001
Senior Designer • McCann Healthcare • London
Designed direct mail aimed at healthcare professionals on behalf of pharmacy clients like Boots Healthcare, GlaxoSmithKline and Roche.
1999 – 2000
Senior Designer • Clinic • London
Designed for Virgin and Lego. For Virgin, I was solely responsible for designing all press adverts and point of sale. For Lego, I designed packaging, posters and print advertising.
1997 – 1998
Prepress Manager • Spectrum • Sydney
As Prepress Manager and Lead Designer, I controlled workflow and client management. Other duties included, drum scanning, deep etching, manual trapping, creating complicated knife lines, imposing, proofing, laser printing to plate, briefing internal printers, press checking and recruiting staff on behalf of management.
1995 – 1996
Designer • Malcolm Auld Direct • Sydney
Working with Australia’s guru of direct marketing, Malcolm Auld, I created direct mail promoting new brands for clients such as Fuji Xerox, New South Wales Tourism, Pfizer, Department of Fair Trading and Westpac.
Software
Advanced in InDesign, Illustrator and Photoshop.
Hardware
Proficient on Mac and PC.
Strengths
Friendly, reliable, detailed, efficient, consistent and passionate.
Education
Diploma in Graphic Design.